It's cool - as long as it's not Hindu
F1 race. Metallica. Big Boss. McDonalds. Holidaying in Spain. Taj Mahal. What else does the modern Indian need?
Apparently nothing else.
And thus we have Bollywood Hindi, which is essentially Indian Urdu more Persianized/ Arabicized than Pakistani Urdu. We have townships and F1 track named after Gautum Buddha. We have a revival scheme of Nalanda University.
It's cool. As long as it's not Hindu.
Thus terms like mohabbat, sarfarosh, shayiri are cool - terms like prem, kavita very "uncool". Bollywood names have moved from Vijay to Raj to Kabir/ Imraan.
Gautum Buddha has suddenly become cool in the last 20 years as apparently the ancestors of all Dalits in India were Buddhists in earlier days before the "tyrant" Brahmins forcibly converted them to Hindus and made them Scheduled Castes. Plus he is cool because he is anti-Hindu and had historically protested against my ancestors the Brahmins and hence he is now the icon of current day Dalit leaders.
Ajmer Sharif is cool but Somnath Temple so very uncool.
In the mean-time, Manipuri Vishnupriya becomes extinct as Christian Missionaries increase their grip in north-east India.
But that's cool.